Article: What happened at PERL HQ in June?
What happened at PERL HQ in June?
June was a whirlwind in the best way possible – full of exciting launches, community moments, and just a few unexpected plot twists. If you’ve been following along, you’ll know we’ve had a very busy month. Here's a little round-up of what went down...
Our Lip Oil Launched, and You Really Loved It 💋
We finally released our much-anticipated Hydrating Lip Oil, and let’s just say, you didn’t waste any time. Nourishing, glossy (but never sticky), and powered by natural plant seed oils, its flying off our shelves faster than we could have imagined.
With ingredients like Castor Seed Oil, Oat Kernel Oil, and Rice Oil, it's been designed to soften, hydrate, and protect dry, sensitive lips, while giving you a subtle vanilla-scented shine that lasts.
And the reviews?
- “Officially a staple item in my handbag.”
- “Lip oil holy grail.”
- “Still hydrated hours later.”
We’re honestly a little overwhelmed by the love – and as we write this, we’re already close to selling out. If you haven’t grabbed your Hydrating Lip Oil yet, now’s the time.
Want to know why everyone’s obsessed? Say hello to your new favourite lip oil
Mini Balancing Cleansing Balm Is Here Too! 💛
Because one new product launch just wasn’t enough, we also introduced a travel-sized version of our much-loved Balancing Cleansing Balm.
Perfect for weekends away, gym bags, or trialling if you’re new to balm cleansers, this mini is small but mighty, delivering the same nourishing, makeup-melting formula as the full size.
Even better? If you spend £55 or more, we’ll pop one in for free. Just our way of saying thank you.
Our Notting Hill Pop-Up: Studio Soleil ☀️
June also brought one of our most exciting community moments yet, our Notting Hill pop-up: Studio Soleil.
We teamed up with Smoothie London (stunning handmade jewellery) and Toco Swim (seriously flattering swimwear) to create a dreamy summer space for shopping, chatting and celebrating our new launches IRL.
From the minute the doors opened, you showed up in force. It was so special to meet so many of you face to face and see you try the products in real life (plus sneak a few lip oils before launch).
...But It Wasn’t All Smooth Sailing
In true chaotic-good fashion, the pop-up came with its fair share of drama.
Let’s recap:
The queues were… intense. We didn’t expect such a crowd to show up, and so early in the day too. To all our community members who showed, we are so so grateful.
Sadly, some people in the queue were there for the freebies only, rather than as supporters of any of the brands. Of course we can't stop this, but then... some of our goodie bags mysteriously disappeared.
Isobel accidentally forgot to change out of her slippers on one of the days, and unfortunately ended the weekend with a parking ticket 🙃
So would we do it again? OF COURSE!
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