OUR STORY
We’re an independent British skincare brand on a mission to help you embrace your natural beauty & feel confident in your skin. PERL was born out of personal experience, understanding firsthand how deeply skin concerns can affect your mental health & self-esteem.
We believe skincare should be more than functional, it should be a moment of calm, care & connection in your day. That’s why we create customisable, waterless formulations that are gentle, effective & suitable for all skin types, including sensitive skin.
Our products are designed to support not just your skin, but your overall well-being.
ABOUT OUR PRODUCTS
WATERLESS
Our waterless formulations mean we don’t need to use harsh preservatives or drying alcohols to prevent mould or bacteria. This makes our products kinder to your skin & suitable for even the most sensitive complexions. Without water as filler, you get a higher concentration of active ingredients, making each product more effective at treating skin concerns.
CUSTOMISABLE
Our clay masks are expertly formulated to be mixed with our mask oil, allowing you to tailor your skincare to your skin’s needs—whether it’s dry in winter or oilier in summer. It’s skincare that adapts to you, not the other way around.
SIMPLE FORMULATIONS
We believe less is more. You won’t find long, complicated ingredient lists in our products. Instead, we keep things simple, so you know exactly what you’re putting on your skin. No artificial colours, no fragrance, no parabens, phthalates, alcohol, or palm oil—just clean, gentle ingredients that work.
what makes us different
MENTAL WELL-BEING FOCUS
We understand the link between skin health & mental health, because we’ve lived it. At PERL, we believe skincare is more than skin-deep—it’s a form of self-care that can help ease feelings of anxiety, stress & low confidence. We create products that are as good for your mind as they are for your skin.
FOUNDER-LED & COMMUNITY-DRIVEN
PERL was built from scratch by our founder, Isobel Perl, with a mission to create skincare that truly helps people feel good in their skin. From going viral on TikTok to selling tens of thousands of units globally, everything we’ve done has been powered by our community—real people, real results, real stories.
INDEPENDENT & FORMULATION-LED
We develop every product in-house, giving us full control over quality, innovation & ingredients. We formulate with intention & test with care on real customers—because you deserve skincare that actually works.