Article: What Happened at Perl HQ in February?
What Happened at Perl HQ in February?
February was a whirlwind month for us at Perl HQ, filled with exciting milestones, a huge product launch, and some unexpected challenges. Here’s everything we got up to this month!
The Balancing Cleansing Balm Launch Event ✨
To celebrate the launch of our brand-new Balancing Cleansing Balm, we hosted an intimate and immersive launch event featuring yoga, a relaxing sound bath, and of course, free cleansing balms for both our amazing influencers and our customers. It was the perfect way to introduce our newest product - bringing together self-care, mindfulness, and glowing skin all in one evening. We’re so grateful to everyone who attended and made it such a special moment for us!
We Launched… And Sold Out in One Week! 🚀
After months of behind-the-scenes work, we officially launched our Balancing Cleansing Balm—and the response blew us away. We completely sold out within a week! The love and support from our community have been incredible, and we’re working hard to restock as soon as possible. If you missed out, make sure you’re signed up for restock alerts because you won’t want to wait too long!
We're sold out - but available on pre-order now! We'll be shipping out on the 10th March!
Find out why ours is the best natural cleansing balm for a deep nourishing cleanse
Yellow-Themed Influencer Boxes 💛
To spread the word about our new balm, we curated yellow-themed PR packages to send out to some of our favourite creators. Why yellow? Because our cleansing balm has the most gorgeous natural golden hue!
Inside the boxes, alongside our balm, we included:
- Lemonade from Belvoir Farm
- Nail varnish from London Grace
- Lip balms from Scentered
- Chocolate from Well & Truly
- Sweets from Sweet Lounge
A huge thank you to @shabandkassie, @maggieanne.n, @kaushal, @zak.heath, @alicelilybriffa and all the other amazing creators who shared the love. Seeing everyone’s reactions has been a dream!
Maggie A Shared Her Review 🫶
One of the highlights of the month was Maggie A sharing her thoughts on our cleansing balm. She loved how nourishing and gentle it was, and it was amazing to see it in action on her skin. If you missed her post, make sure to check it out.
We Hit 26,000 Orders 🎉
Another massive milestone—we hit 26,000 orders! Every single order means the world to us, and seeing our community grow month by month is the best motivation. We’re beyond grateful for your support, and we can’t wait to continue bringing you the best skincare products possible.
A Rebrand on the Horizon? 👀
Not everything this month was smooth sailing. Unfortunately, we received news that we’ll need to rebrand the business due to a legal dispute. While it’s not what we had planned, we’re taking this as an opportunity to evolve and make Perl even better. We’re considering renaming the brand to ‘By Isobel Perl’, but we’d love to hear what you think! Drop us a message on Instagram and let us know your thoughts.
Office Clear-Out 🏡
With all the changes happening, we decided it was time for a little office refresh! We’ve been reorganising, decluttering, and making space for all the exciting things we have planned for the months ahead. A tidy workspace = a clear mind, right?
Looking Ahead...
March is already shaping up to be another exciting month. We’re working on restocking our Balancing Cleansing Balm, (coming 10th March!), planning our next product launch (keep an eye out!) & of course, figuring out our next steps with the rebrand.
Stay tuned for more updates, and as always, let us know what you’d love to see next. 💛
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