PERL in 2024: Our year wrapped!

Wow, it's been A YEAR! So much has happened in such a short space of time at PERL.

In February 2023 I gave myself one year to turn things around. I knew there was more to PERL than what we had achieved, but I had no idea how we were going to make it a reality. Fast forward 18 months & PERL has gone from strength to strength. From a team of 3 to a team of 10 & counting. I’m so proud of what we’ve achieved!

Here’s to an even more successful 2025.

Isobel x

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Here's what happened this year:

We reached 50k on Insta 💘

After what feels like forever, our Instagram finally grew! With a few viral posts this year (you were loving the memes), we hit 50k and we celebrated with our biggest giveaway ever to say thank you.

We hit order #24,000 & sent out over 15,000 orders this year! 📦

You certainly kept the team busy with all the orders placed this year, we grew more than ever and it's so exciting to see PERL reaching new people everyday.

We welcomed 5 new team members 👋🏻

Growing the team to 10 this year, we have Paige (social media assistant), Emmy (content creator) plus Chloe, Kayla and Abbie (who pack your orders!) joining the existing team of Isobel, Emily, Hannah, Sophie and Bibi!

Launched 4 new products 🌟

Earlier this year we launched our Healthy Hair Bundle, which included our newest releases; our Stimulating Hair Oil, Meridian Comb and Bamboo Brush - which you all loved for how it transformed your hair from dry and brittle to healthy and strong.

Recently we launched our brand new silk scrunchies in collaboration with Staise, we have a limited first launch, but a few are still available - shop here now.

Hosted 9 events & 3 pop-ups 😘

There's nothing we love more than meeting you guys - and our events and pop-ups are the BEST way for us to chat, eat, drink and indulge in some self-cate with you!

This year we hosted a restorative yoga and gua sha evening, sound bath and face mask afternoon, beading and boozing, a vision boarding session, empowered photoshoot and much more!

So much more to come in 2025! ✨

New packaging, new products (cleansing balm and a lip oil), more events and more opportunities to get out and meet the PERL community!