Article: What happened at PERL HQ in January?
What happened at PERL HQ in January?
What a start to 2025!
This month has seen events, our biggest sale of the year & we're approaching the launch of our long awaited new product! Here's what we've been up to:
Our annual founder birthday sale 🎂
Every year we host our BIGGEST sale to celebrate Isobel's birthday, so of course it gets bigger every year!
This year Isobel turned 30, so we gave you 30% off to celebrate her big day. So many of you shopped our big birthday sale and we know you'll love your new skincare, haircare and lash care products!
Not one, but two incredible events 🧘🏻♀️
January was definitely a busy one for team PERL, with two events to celebrate all things wellness.
The Balancing Cleansing Balm launch event
We celebrated the launch of our Balancing Cleansing Balm with 'The Wellness Retreat' an event for both influencers and members of our PERL community of customers! All guests got to take a brand new (and currently unreleased) balm, plus a slow flow yoga session and sound bath. It was a wonderful morning of wellness for the soul, body, mind and skin and all our wonderful guests had an incredible time. For this event we partnered with the Self Love Lab!
Our Self Love Event
We also hosted our Self Love Event in partnership with Counterpoise Wellness. Our guests enjoyed a guided lymphatic drainage and gua sha workshop with Hafsa from Botanical Mission. This session showed some PERL Gua Sha techniques to use at home for the perfect lifting, sculpting and relaxing massage. We then moved into a 'Get Back On Track' workshop to set goals and intentions for the year, plus a therapist led Mindfulness Session teaching techniques for prioritising self-love. Our guests also got to take home our new Balancing Cleansing Balm along with a goodie bag full of small business treats!
Getting ready for our newest product launch ✨
Our eagerly anticipated Balancing Cleansing Balm will be launching on Tuesday 11th February, and with a waitlist of over four times the amount of stock we have, we know this will be another sell out launch!
We can't wait for you to try out new balm, it's a unique gel like formula unlike anything else currently on the market. This balm is blended with natural plant seed oils & waxes to remove impurities and makeup whilst nourishing, moisturising and protecting the skin, leaving it feeling soft and rejuvenated!
Join the Balancing Cleansing Balm waitlist to be first to shop on launch day!
We visited the factory 🥼
Up until now all PERL products have been made in house, but when it came time to develop our Balancing Cleansing Balm we quickly realised this was just beyond what we could do in our small lab. For the first time we outsourced production to a factory, and this month we visited the factory to see the balms getting made for the first time!
We hit 25,000 orders! 🎁
It only took us four years, six months and 5 days to get there... but in January we hit a huge milestone - 25,000 orders! For every 1,000 orders we celebrate by giving back to you, this time we not only refunded a lucky customers order, we also gave them a £250 voucher PLUS we gave the next 25 orders each a £25 voucher too!
Not long to go until #26,000!
What's coming up in February? 🌟
The launch of our Balancing Cleansing Balm, so make sure you're on the waitlist!
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