An interview with Laura where I share where my inspiration for starting a skin-care business came from as well as some of the key decisions I made in starting the business.
The Founder Forum: Starting a Skin-Care Business
PERL Cosmetics was first imagined in 2019, however it wasn’t until after losing her job in 2020 during the pandemic that founder and creator Isobel Perl dedicated her time to nurturing the brand.
I asked Isobel where her inspiration stemmed from to start a skin-care business: “I’ve played around with making my own clay masks before, after I was inspired by an article of two e-commerce guys in Australia who had created a hugely successful skin-care brand by selling clay face masks. I realised there was a gap in the market for something British. I also wanted to include pearl powder, which has brilliant benefits for skin and has been used in skin-care for thousands of years, and something that was natural.”
Her surname compliments this beauty brand accompanied by the main product ingredient (pearl powder) and selected aesthetic of choice across all platforms; PERL Cosmetics presents an excellent trajectory for this natural cosmetics brand.
Isobel goes on to explain that her degree in biology “helps in understanding the chemical nature of ingredients, calculating formulations and the biology of skin”, something that fills the target customer with reassurance.
Every choice this brand makes is carefully considered with the health of its customers and our beloved planet at the forefront of its decisions. Speaking of choices, Isobel has bravely taken on this entire project single-handedly; she’s formulated ingredients, managed the social media marketing, photographed products and developed the website.
Her honesty and transparency from initial design to purchase is refreshing and gives this brand an edge in such a competitive industry.
Isobel and PERL Cosmetics deliver an immersive experience, presenting you with the opportunity to participate in product mixology. Don’t just take my word for it, treat your skin to an overdue vacation and support a local business by purchasing a British Pink Clay Mask.
I hope you enjoyed reading my interview with Laura and where I found inspiration in starting a skin-care business. If you want to see more of what Laura does, go and follow her creative journey of all things macramé at _knotinterested over on Instagram.