What happened at PERL HQ in November?
November was a month that saw PERL reach incredible milestones, and we are so thankful to everyone who helped us achieve our dreams this month!
Earlier this year Isobel opened up about the struggles she was experiencing running her business and trying to make enough sales to keep the business afloat. After a rough few months she shared her fears of having to close, and to her amazement, her community rallied to support her business. Now, months later PERL has just experienced our best Black Friday weekend ever, a sold-out first in person event and our third release of our sold out Lash Oil!
So what's been going on this month?
We hosted our first ever in person event 💖
And sold it out!
In person events are something Isobel & the team have wanted to produce for the longest time, and when By Glaze offered us the opportunity to host an event in their pop-up shop, we jumped at the chance!
Our practitioner Hafsa guided the group in a self-massage session focusing on lymphatic drainage and Gua Sha routines. Our attendees all went away with a lovely bag of goodies, which included our Radiance Oil & Gua Sha set.
We had our best Black Friday weekend EVER! 🖤
We went into Black Friday with high hopes, and your support and love for PERL far exceeded our expectations!
It's so hard for small businesses like PERL to compete with huge brands with endless budgets on Black Friday, and it often feels like everyone is trying to shout over each other to be heard!
We love to give back to our customers and offer this once a year sale, so we are so thankful to everyone who bought from PERL this Black Friday!
We released a third drop of our sold-out viral Lash Oil ✨
Unbelievably you were able to sell us out of our newest product, our Nourishing Lash Oil, not once but TWICE!
November saw us release a third drop of stock, this time we have prepared ourselves for ongoing demand with a much larger stock, which we hope will allow the oil to stay in stock for longer this time. If you haven't got your hands on one yet, what are you waiting for?
What's coming up in December? 🎄
Christmas! It's the season of giving, whether that means you're looking for a gift for someone else, or treating yourself.
We have just launched our brand new 'Build your own bundle', which makes the perfect Christmas gift - we hope PERL will be in your Christmas stocking this year!
We will be hosting another in person event in January - tickets are on sale NOW for our second 'Pamper Evening with PERL'. This time we will be hosting in partnership with Cake and Yoga Club, to combine self-massage with a healing yoga session, chai lattes, tea and brownies!