Article: What happened at PERL HQ in October?
What happened at PERL HQ in October?
October has been a whirlwind month here at PERL. From the launch of our limited-edition Mystery Boxes to huge restocks, an award win for our Balancing Cleansing Balm and founder updates, there has been so much happening behind the scenes. If you’re curious about what we’ve been up to, and what’s coming next, here’s your deep dive into all things PERL this month.
New Mystery Boxes Are Here
One of the biggest highlights this month was the launch of our limited-edition PERL Mystery Boxes. These have quickly become a customer favourite, combining incredible value with a self-care twist. Each box contains our bestsellers, cult favourites, and a little surprise, all hand-picked to elevate your skincare and wellbeing rituals.
We launched three boxes so you can choose the ritual that suits your needs:
The Little Potion Ritual - worth up to £60
Includes 1 full-size skincare product + 1 accessory. A simple starter ritual, perfect for adding a touch of magic to your everyday routine.
The Midnight Ritual - worth up to £150
Includes 3 full-size skincare products + 2 accessories. A more immersive, glow-giving experience designed to enrich your daily self-care ritual.
The Full Moon Ritual - worth up to £210
Includes 5 full-size skincare products + 3 accessories. The ultimate PERL collection for those who adore conscious luxury and want a full ritual reset.
Wrapped in mystery and designed to “cast a silky-smooth spell” on your skin, these boxes are available for a limited time and have been one of our most exciting launches of the year.
50% Off Our Skincare Bundles
Our bundles are built to simplify your routine while offering exceptional value, combining nutrient-rich oils and soothing formulas that deliver results from the very first use.
Whether you’re focusing on glowing skin, lash care, glossy hair or a complete self-care ritual, our half-price bundles make it easy to build a balanced, effective routine. They’ve been one of the best ways for customers to explore the range or restock their essentials heading into the colder months.
Our Award-Winning Cleansing Balm (Now Restocked!)
Perhaps the most exciting moment of the month was our Balancing Cleansing Balm winning Bronze at the Pure Beauty Awards for Best New Cleansing Balm. This award means so much to us, not just because the Pure Beauty Awards are a respected industry benchmark, but because this balm has become such a core part of our community’s daily ritual.
The balm transforms from a gel-like texture into a nourishing oil, melting away makeup, SPF and impurities while keeping the skin soft, balanced and hydrated. Winning this award truly reinforces everything our customers have been saying since launch.
And yes, it’s back in stock. After selling out quickly, the Balancing Cleansing Balm has now been fully restocked.
We’ve also restocked our Hydrating Lip Oil, which has become a favourite for its nourishing, non-sticky formula made with plant seed oils and natural waxes. If you’ve been waiting to refill either of these essentials, they’re both now available.
Isobel’s Panel Appearance in Dubai
Another exciting moment this month was Isobel traveling to Dubai and speaking on a panel about building a founder-led beauty brand. The conversation covered authenticity in branding, conscious formulation, and what it means to grow a beauty business with intention.
If you’ve missed the news, yes, Isobel is moving to Dubai next year! The panel appearance was a beautiful chance to share the PERL story with new audiences and offer insight into the founder journey. Follow along with the journey on Instagram!
Rebrand Pending for Early 2025
And finally, the biggest behind-the-scenes project: our full PERL rebrand. We’ve been working on a refreshed identity that reflects our growth, our values, and the direction we’re moving in as a conscious beauty brand.
The new branding will arrive in early 2025 and will bring a more refined, calming and luxurious visual feel to PERL while staying true to the simplicity and balance you already love. We cannot wait to reveal everything to you.
A Month of Growth, Glow and New Beginnings
From award wins and exciting launches to restocks, travel and the upcoming rebrand, October has been a transformative month for PERL. Thank you for continuing to support our journey, share your feedback, and love our products as much as we do. There is so much more to come, and we’re grateful to have you with us.
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