Article: What happened at PERL HQ in September?
What happened at PERL HQ in September?
September at PERL: Sales, Samples & Surreal Moments
September has been a busy, exciting, and emotional month for PERL, from our biggest ever sale to a special pop-up moment at Battersea Power Station. Here’s a look back at everything that’s been happening behind the scenes.
Our biggest EVER sale 💸
We launched our biggest ever sale this month, with up to 50% off bestsellers across skincare and haircare. From the cult Nourishing Lash Oil to the original Clay Masks, customers have been stocking up on their favourites before they’re gone.
There's still time to shop your favourites!
Rebrand Diaries 📔
Behind the scenes, work on the ongoing rebrand is in full swing. We received packaging samples, and although the new branding remains under wraps for now, excitement is building.
A sneak peek was shared in Isobel's Rebrand Diaries: Part 1 on Instagram, where she opened up about the busy and stressful reality of rebranding while still running the business. Follow along for the rest of the journey.
TikTok Lives
Another highlight has been the return of TikTok Lives with Isobel and Paige. From exclusive discounts to giveaways and freebies, these have been a chance to connect with the incredible PERL community and chat all things skincare, PERL and rebrand! If you’re not already following along on TikTok, now is the perfect time.
A Pop-Up at Battersea Power Station
This month also saw us join forces with Lone Design Club, a retailer specialising in curated pop-ups, for a stunning pop-up at Battersea Power Station.
“This feels surreal, walking in and seeing our products on the shelves is such a pinch me moment.” — Isobel
It was a huge milestone to see our products sitting proudly in such an iconic location.
Coming Up…
Our iconic products will be coming to new shelves in London very soon, with another pop-up at Westfield Shepherd’s Bush running 31st October – 5th November. It’s a great chance to come and discover the products in person, and you may even meet the team!
September was a whirlwind month for us at PERL, filled with milestones, challenges, and celebrations. With the sale continuing and the rebrand reveal drawing closer, we're looking forward to ending 2025 on a high!
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