Article: What happened at PERL in August?
What happened at PERL in August?
Hi, it’s Isobel 👋
The last few weeks have been such a whirlwind that I wanted to take a moment to write it all down — partly to process it myself, and partly to share it with you. Running Perl has always been a rollercoaster, but recently it feels like we’ve experienced every possible high and low all at once.
Here’s a little look at what’s been happening…
A Bank Holiday Sell-Out 🎉
Over the Bank Holiday weekend, three of our bestsellers — the Lash Oil, Lip Oil, and Balancing Cleansing Balm — completely sold out. It still blows my mind to see how quickly you’ve made these products part of your everyday routines. Thank you for loving them as much as I do.
Rebrand Diaries 📦
We’ve been working behind the scenes on our rebrand, and recently the very first packaging samples landed. Holding them in my hands made it all feel very real (and a little bit scary, if I’m honest!). Sharing these moments with you has been such a comfort — your feedback reminds me that this journey is something we’re building together.
Opening Up 💔
One of the hardest but most important things I’ve done recently is open up about the struggles I’ve been facing. If you saw the video, you’ll know I was in tears as I explained the situation: Perl is being forced to rebrand, and we have until 31st December 2025 to sell through all of our existing stock.
It was one of the most vulnerable moments I’ve shared online, and to my surprise — it went viral. I’ve been completely overwhelmed by the support, the kind messages, and the sense that this little community is stronger than I ever realised. Thank you for reminding me that I don’t have to carry this alone.
The rebrand story also struck a chord on LinkedIn, where my post went viral. Reading the encouragement and advice from people across the industry gave me so much strength at a time when I really needed it.
A Pinch-Me Moment 👀
And, just to add to the surreal nature of the past few weeks… Grace Beverley commented on one of our videos. I’ll admit, I squealed.
Looking Ahead ✨
This chapter hasn’t been easy, but it’s not the end — it’s the start of something new. I’m determined to make this rebrand a success, and knowing you’re here with me makes all the difference.
Thank you, from the bottom of my heart, for every order, every message, every share, and every moment of encouragement. Perl wouldn’t exist without you.
With love,
Isobel x
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