Blog

Our 2023 highlights

2023 has been an year of highs and lows for PERL. In February Isobel found herself at a crossroads, orders were dwindling, our social media engagement was declining and the business was failing to ...

What happened at PERL HQ in November?

November was a month that saw PERL reach incredible milestones, and we are so thankful to everyone who helped us achieve our dreams this month! Earlier this year Isobel opened up about the struggle...

What happened at PERL HQ in October?

The clocks have gone back, the days are getting colder, Autumn is officially here! Which means at PERL HQ we're gearing up for Black Friday and Christmas! So here's what we've been up to this month...

What happened at PERL in September?

September in PERL HQ… it’s been another busy month! We released the second drop of our Nourishing Lash Oil... 🛍 ...and we sold out again! This time we made sure we had more in stock to allow you al...

What happened at PERL in August?

Wow, what a month August has been here at PERL! We have had one of our BIGGEST months to date following our newest product launch. We launched our brand new Nourishing Lash Oil ✨ And it sold out wi...

What happened at PERL in July?

We've finally announced the launch date for our Nourishing Lash Oil! 📢 TUESDAY 29TH AUGUST: THE NOURISHING LASH OIL LAUNCH 📅 You've all been so incredibly patient waiting for the release of our new...

What happened at PERL in June?

We've been working hard behind the scenes on the lash oil 👀 Our samples came and we've unfortunately spotted a problem! The black writing isn't visible when the black spoolie is in the bottle... It...

What happened at PERL in May?

This month we hosted an unexpected pop-up in London following a competition win, celebrated a huge milestone and started developing a BRAND NEW product! We sold our products on Oxford Street 🛍️ Whe...

What happened at PERL in April?

Following our trip to NYC at the end of March, April has turned out to be a busy month for PERL! What have we been up to in April? PERL hit 7000 orders (and refunded one of your orders to celebrate...

What happened at PERL in March?

March has been a wild ride here at PERL - if you'd told me at the end of February this is where we'd be right now, I simply wouldn't have believed you! It's all thanks to our viral video, read more...